![]() ![]() Sure, but don’t abandon your CRM or other fundraising efforts. Once you’ve created your Donations account, the final result will be a prominent donate button at the top of your Facebook page that allows users to stay on the platform and make a frictionless donation.Įnroll Now Should we be using Facebook donations? ![]() A legible bank statement from the last three months.The name, date of birth, and business address for your organization’s CEO or Executive Director.Your organization’s official name, address, IRS Tax ID and nonprofit category ( Note : Make sure all of this information matches the information in the Guidestar database).Before you begin, be prepared to have the following information on hand: Once you are ready to move forward, you must now go through the steps of creating a Donations Account. Create your Facebook Donations accountĪfter about 2-3 weeks, Facebook will notify you if your application was approved. Next, click the Submit For Community Review button and the Facebook team will review your page’s content to make sure it adheres to their standards. In this example, we uploaded our IRS determination letter for approval but you can also use a business utility bill, business license, or a certificate of formation. To get your page verified, you can either have Facebook call you directly, or you can upload acceptable documents as proof of ownership. If you manage multiple pages, you must select the nonprofit page that you’d like to place a donation button on. The page on which you want to collect donations must go through Facebook’s verification process. You must provide Facebook with a valid bank account to start collecting donations through the platform.Ģ.The page must adhere to Facebook’s community standards.The page must be submitted and approved for verification.Your Page must be categorized as a Nonprofit Organization or a Charity Organization and the person applying must have admin permissions.The general process for getting a donate button for your page is: The rest of this guide will focus on the Facebook on-platform payment option so keep reading to learn how to qualify for and start collecting Facebook donations on your nonprofit’s page. Pros: It’s easy to set up and allows you to collect donor data once they land on your site.Ĭons: Linking to an outside page creates more friction and an added step for the user, so you risk them dropping off before they actually make a donation. Organizations can customize the set donation amounts depending on their target audience. This option displays a donate button that links to your website’s donation page. Here’s some more information on the 2 types of Facebook donation buttons, plus the pros and cons of each: 1. The new Facebook donate button is an on-platform donation flow available to nonprofits that are accepted after they apply to use Facebook Fundraising Tools. The older version is still available to all nonprofits and directs donors to an external website of your choice to collect donations. The 2 types of Facebook donation buttonsĭirect donations on Facebook augment an older version of Facebook fundraising that you can still opt into. This is important as most users engage with their newsfeed, rather than with Facebook Pages. Plus, the button remains in that post if a follower re-shares it. All shared and re-shared posts include the button, so when a nonprofit shares a post it will automatically include a call to donate. The Donate button processes donations in just 2-3 clicks through a simple, in-platform form. This is an especially popular feature for users who do Facebook birthday fundraisers. ![]() The Donate button sits next to the Contact or Sign Up buttons on a page, and allows users to quickly donate to a charitable organization without leaving the platform. Nonprofits can now crowdfund directly from their pages with Nonprofits on Facebook and the Donate button. Let’s dive in! What is the Facebook donate button? Let’s talk about what the Facebook Donate button is, the 2 different types of Facebook donation buttons, how to add the button to your nonprofit’s Facebook page, and the million-dollar question: Should my organization use the Facebook Donate button? Facebook donations now allow qualifying nonprofits to fundraise from their supporters on one of the world’s most popular websites for a 0% processing fee with the Facebook Donate button (as of Giving Tuesday 2017, Facebook stopped collecting fees for donations processed on-platform). ![]()
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